“Building an analytics culture in your company”. It sounds like a buzzword (ok, buzzphrase) and to be honest it probably is, but there is something of value in there.
In order to get real value out of web analytics, you and your staff and contractors need to understand exactly what they are looking at, but most of the responsibility of conveying web analytics information smoothly and directly belongs to us, and not to our clients. To this end we use visualisations and graphs, tables, and the written word in various forms. There is a world of difference between data and information. We believe that anyone looking at one of our reports should understand what’s being conveyed without difficulty.
The culture of analytics doesn’t mean your staff need to understand how to get at web analytics data or do a statistics course. They certainly don’t need to feel like an external analytics agency is judging their every move. All they really need is to understand how the information can help them. We like to work with a wide range of staff handling different aspects of a client’s business, and it usually doesn’t take long before different departments start to ask their own questions and engage with the analytics process.